Research on Integration Strategies of Green Supply Chains in Cross-Border E-Commerce Oriented Toward Carbon Emission Reduction Targets

Abstract

Against the backdrop of deep integration between global carbon emission reduction efforts and digital trade, the construction of green supply chains in cross-border e-commerce has become a central issue in achieving sustainable development. In the face of challenges such as high carbon emissions, multi-node coordination, and information asymmetry, traditional supply chain models can no longer support the realization of carbon neutrality goals. Centering on green integration pathways oriented toward carbon emission reduction, this paper constructs a three-dimensional research framework encompassing theoretical foundations, collaborative structures, and optimization mechanisms. By analyzing the logic of supply chain restructuring, identifying sources of green pressure, and defining system boundaries, it explores green collaboration mechanisms and carbon data feedback systems. On this basis, it designs resource integration strategies and network optimization models. The study shows that carbon performance-driven approaches and data transparency are key pathways to achieving dynamic optimization of green supply chains, providing theoretical support and strategic guidance for building low-carbon and resilient cross-border e-commerce supply chains.