Research on the Changes and Effectiveness of Business English Communication Models in the Context of Digital Transformation

Abstract

With the deep penetration of digital technology, the global business environment is undergoing profound restructuring, leading to systematic changes in Business English communication models. Based on the context of digital transformation, this study systematically analyzes the evolution path, driving mechanisms, and effectiveness of Business English communication models. The study reveals that the communication paradigm has shifted from physical interaction to virtual collaboration, forming a digital ecosystem characterized by multimedia integration and cross-spatiotemporal interaction. This transformation is primarily driven by technological innovation, changes in the global business ecosystem, and the cognitive upgrading of communication participants. These developments have significantly enhanced the efficiency of business processes and the speed of decision-making, while also reshaping the modes of cross-cultural relationship building. However, challenges such as the digital divide and disparities in literacy have also emerged. This research provides a theoretical framework and practical references for understanding Business English communication in the digital era.