Research on Improvement Pathways for the Cross-Border Trade Value Chain of Green Agricultural Products for Emerging Markets

Abstract

Under the global wave of sustainable development, cross-border trade in green agricultural products is reshaping the agricultural economic and trade landscape. As crucial suppliers, the upgrading of the value chain in emerging markets is vital for trade efficiency and sustainable development. This paper constructs an analytical framework integrating value chain theory and sustainable development concepts to systematically examine the pathways for enhancing cross-border trade of green agricultural products in emerging markets. The study reveals structural bottlenecks in this value chain, such as limited upstream influence and insufficient value-adding capacity in the midstream and downstream segments. Accordingly, it proposes a systematic enhancement pathway comprising objectives and principles, key elements, and coordination mechanisms, clarifying a three-pronged optimization approach: ecological and smart development upstream, greening and digitalization midstream, and branding and community-building downstream. This provides theoretical reference and practical guidance for emerging markets to gain new competitive advantages in the global green agriculture sector.