Analysis of Classic Reading Promotion Strategies in University Libraries Under the Digital Reading

Abstract

The digital reading ecosystem has reconfigured text reception modes, posing both structural challenges and opportunities for the promotion of classic reading in university libraries. This paper analyzes how digital technologies reshape the presentation logic of classical texts, the structure of user attention, and the mechanisms for establishing textual authority. It reveals the inherent tensions between the fragmented, interactive nature of digital reading and the deep engagement required for classical reading, pointing out that promotion strategies must go beyond superficial digitization. The study constructs a promotion framework that integrates resources, experience, and community. It proposes using semantic knowledge graphs to achieve intelligent association and discovery of classical resources, employing transmedia narrative and interactive design to reconstruct immersive reading experiences, and leveraging academic communities to build sustainable networks for interpretation and dissemination. This provides a systematic strategic approach for university libraries to revitalize classics and guide in-depth reading in digital environments.