Cultural Industry Integration & AI Empowerment": Research on Construction Strategies of University Writing Industry-University-Research Integration Practice Base Based on Enterprise Demand

Abstract

At present, the integration of culture and industry has become the core engine for the high-quality development of the cultural industry, while enterprises' demand for interdisciplinary writing talents has put forward new requirements for higher education reform. There exist problems in college writing courses such as inaccurate positioning, insufficient AI empowerment, and disconnection from industrial demands. Based on real enterprise needs, this paper constructs a trinity industry-university-research integrated practice base system of "culture-industry integration + AI empowerment + writing practice", providing an operable plan for the cultivation of writing talents in undergraduate universities. It also clarifies the core pain points of base construction and the orientation of enterprise needs, and puts forward a five-in-one construction strategy of "positioning-curriculum-mechanism-faculty-evaluation", so as to provide theoretical and practical support for universities to align with the development of culture-industry integration and AI technology and improve the quality of writing talent training.