Analysis of Innovation in Publicity and Education Methods for Rules and Regulations Based on the New Media Environment

Abstract

With the deep integration of digital technology, network technology, and mobile communication technology, the new media environment has reshaped the ecology of information dissemination, posing profound challenges to the traditional model of regulation and policy publicity and education. This paper aims to analyze the core characteristics of the new media environment and their impact on the publicity and education of regulations and policies, examine the practical dilemmas of traditional methods in aspects such as communication models, content forms, feedback mechanisms, and channel effectiveness, and then explore systematic innovation paths based on user-centered concepts, multimodal content creation, two-way interactive experiences, and data-driven evaluation, in order to enhance the communication effectiveness and acceptance depth of regulation and policy publicity and education.