Analysis of the Technological Pathways for Sports Culture in the Context of a Leading Sports Nation

Abstract

Using the literature review method, this study investigates the current state of the promotion and popularization of sports culture in China's large-scale sports events, as well as the role of technology in facilitating the dissemination of sports culture, and analyzes the pathways for future technology-assisted popularization of sports culture. It was found that in recent years, the promotion of sports culture in domestic large-scale sports events has been relatively weak, with insufficient impact; technology has provided limited assistance to the potential cultural elements in sports, and the development of sports culture lacks core technological support. In the new era of rapid technological development, sports culture needs to deeply integrate with technological achievements, realizing the technological transformation of the content, form, and promotional means of sports culture, in order to meet the demands of sports culture popularization, make sports culture more aligned with the characteristics of the times, and satisfy people's growing material and cultural needs.