Opportunities and Challenges for Sports Culture Communication in the Digital Media Era

Abstract

With the rapid development of digital technology, sports culture communication is undergoing profound transformations. Digital media, through features such as immediacy, interactivity, and multimedia integration, have reconstructed the communication mechanism of sports culture, while simultaneously promoting innovations in communication paths and the enhancement of its diverse values. However, issues such as information overload, copyright disputes, and tensions in cultural identity also pose challenges to the depth and breadth of sports culture communication. This paper systematically analyzes the characteristics, mechanisms, innovative paths, and the dilemmas faced by sports culture communication in the digital media era, aiming to provide a theoretical reference for constructing a more effective and inclusive sports culture communication system.