The Path of Enhancing Employees' Organizational Identification through Corporate Culture Construction

Abstract

Research on how the construction of corporate culture affects employees' sense of organisation can be traced back to this paper. The three levels of the theoretical framework are the reasons for influence, different modes of operation and continuous strengthening. At the level of the mechanism of influence, corporate culture can offer a cognitive basis by symbolically coding and constructing meanings; it can integrate the organisational identity with people's sense of self through value assimilation and anchor their identity; finally, it can complete the process from cognition to emotion by providing emotional support and fostering a sense of belonging. Many cultural orientations and dimensions of identification have already been aligned at the level of differentiated pathways; the relationship between cultural strength and depth of identification is not linear, and cultural inclusiveness can integrate multiple identifications through mechanisms of identity overlap and enhancement. Means of reinforcement include frequent cultural identifications in rituals, a reference point for meaning provided by organisational stories, and the reproduction of identification promoted by cultural governance. The above framework shows how to build corporate culture and thus strengthen the sense of organisation.