On the Decorative Aesthetic Characteristics of Advertising Design

Abstract

Nowadays, diversified information media carriers become more and more diverse; the form of advertisement's expression also becomes richer. Advertising still bears different responsibilities and plays different roles with the light of social development and new institutional enlightenment at different stages of its development. As an information and cultural dissemination carrier, advertising has the substantial role of transmitting various kinds of information correctly, efficiently, without errors, it can grasp the pulse of change of socially transmitted art and culture, indirectly or directly reflecting the aesthetic tastes and aesthetic tendencies of different coordinated phenomena in the socioeconomic base.