Analysis of Overseas Dissemination Strategies and Effects of Chinese New Mainstream Cinema

Abstract

With the transformation of the global film industry and the deepening of cultural exchange, the overseas dissemination of Chinese New Mainstream Cinema-a contemporary form that blends commercial genres with humanistic themes-holds significant research value. From a cross-cultural communication perspective, this paper systematically analyzes the textual innovations in the aesthetic narratives of New Mainstream Cinema and the construction of "commensurability" undertaken to enhance its international reception. Furthermore, it explores the strategic system for its overseas dissemination, which encompasses the expansion of multi-level distribution networks, regionally differentiated market strategies, and the synergistic mechanism between cultural empowerment and market operations. The study also constructs an effectiveness evaluation framework based on market, media, and audience dimensions, explaining the logic of influence generation from market entry to cultural identification. Overall, it demonstrates that the overseas dissemination of New Mainstream Cinema is a systematic project, whose effectiveness is rooted in the cultural communicative power of the text itself, the precise adaptation of dissemination strategies, and the dynamic optimization of synergistic mechanisms.