Analysis of Emotional Consumption Phenomenon: Behavioral Characteristics, Influences, and Trends of the Youth Group

Abstract

The phenomenon of emotional consumption is rooted in the multidimensional context of contemporary society, with the youth group (especially individuals aged 18-25) being the main demographic engaged in emotional consumption. Through empirical analysis, it is found that positive emotions and self-satisfaction significantly influence the willingness of the youth group to engage in emotional consumption, while negative emotions have no significant impact. Emotional consumption reflects the youth group's pursuit of emotional experience and spiritual satisfaction, influenced by factors such as social media and psychological stress. Emotional consumption not only helps to regulate life pressure but also promotes economic development and self-identity; however, it should be approached rationally to avoid impulsive and excessive consumption. This article will use SPSS analysis to better understand and analyze the emotional consumption behavior of part of the youth group. Due to the limited research sample, the results may contain certain errors.