Research on the Analysis of the Demand Structure of Sojourners and the Response of Supply Strategies

Abstract

With the deepening of the mobility society, sojourning, as a form of dwelling between tourism and migration, presents a challenge to traditional supply models due to the complexity of its demand structure. This study employs the Kano model as a theoretical tool, focuses on the sojourning context of Yunnan, and analyzes the multi-dimensional structure and dynamic evolution mechanism of sojourners' demands. This research defines the dual demand attributes of “dwelling” and “exploration” intertwined in the sojourning context, deconstructs the demands into three categories-basic, performance, and attractive-using the Kano model, and reveals the nonlinear evolution law of demand attributes shifting with the duration of sojourning. On this basis, this study analyzes the heterogeneity of the demand structure in the Yunnan sojourning context: the anchoring effect of regional ecological endowments on basic demands, the hierarchical system of performance demands shaped by multi-ethnic cultural integration, and the scarcity of local lifestyle as the generative foundation for attractive demands. This research constructs a theoretical framework linking demand structure and supply strategies, providing a new analytical perspective for understanding the logic of sojourning behavior and optimizing destination supply systems.