Application Research of Artificial Intelligence Technology in Enhancing the Quality of Cultural Tourism Experiences

Abstract

The digital era has imposed urgent demands for the personalization, deepening, and emotionalization of cultural tourism experiences. This study systematically explores the intrinsic logic of how artificial intelligence technology enhances experience quality. It constructs a multi-dimensional evaluation framework for experience quality encompassing cognition, emotion, and behavior, and analyzes the internal mechanisms by which perceptual, cognitive, and generative intelligent technology clusters empower the reconstruction of experiences. By dissecting three key technological dimensions-intelligent information interaction, immersive environment generation, and personalized services-the research reveals the mechanism through which artificial intelligence systematically improves experience quality via three pathways: optimizing processes and cognitive depth, enhancing emotional resonance and meaning construction, and extending the lasting impact of experiences. This provides a theoretical framework for understanding the intelligent transformation of cultural tourism experiences.